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Guiding principles, discovery questionnaire, planning tools

Guiding Principles

  • Make a plan. All of our engagements begin with financial planning. Each portfolio is designed to meet the specific client goals and objectives identified through the planning process - this includes realistic goal-setting reflecting the client’s priorities and values.

  • Study the route. A data-driven and evidence-based roadmap allows us to evaluate each client’s market position and calculate probabilities based on the past while creating portfolios that balance potential risks against rewards.

  • Know the cost. Costs matter; our flat fee structure creates predictability, minimizing costs and taxes. Corollary…

  • There is no free lunch. Investors pay for returns in two ways; first by accepting an appropriate level of risk (market volatility) that reflects their willingness and ability to assume risk and second, by having a long-term perspective that allows wealth to grow over time.

  • Be nimble. The future is by definition uncertain and unknowable. While we cannot predict the future, we can control how we respond to events as they unfold. Markets move in cycles, both secular (long-term) and cyclical (short-term). We believe that it is important to align market exposure to both client objectives and primary trends.

  • Manage risk. Broadly diversified, globally allocated portfolios across market capitalizations, growth and valued factors are effective in managing risk over time.

  • Communicate, communicate, communicate. Communication and transparency are key to building successful relationships. All of our clients build important relationships with us rooted in mutual trust and respect and strengthened by consistent communication. They know and understand how their money is being managed in pursuit of their goals. And we understand their changing needs and timeless values.

Planning Tools